Flowater: Using Water Purification Technology (No More Plastic Bottles!)

Published
5 min read

We ask an up-and-coming venture to sell us on its vision.

COMPANY: FLOWATER
HOME BASE: DENVER, COLORADO
FOUNDED: 2013
FOUNDERS: RICH “RAZ” RAZGAITIS AND WYATT TAUBMAN

THE PROBLEMEliminating single use water bottles with water purification techology

The pollution caused by single-use water bottles

THE SOLUTION

A seven-stage filtration and purification system that can take water from any source and remove pollutants and re-enhance water with minerals

SPACE

We believe this water purification technology can be used through an extensive range of industries.

THE UPSIDE

Our infrastructure could help eliminate one billion single-use plastic water bottles by 2021—we’ve saved 135 million to date—and eventually eliminate single-use plastic water bottles all together. In addition, increase wellness by encouraging the drinking of purified and enhanced water as an alternative to sugary or highly caffeinated beverages.

THE RISK

We’ve got to scale at the speed at which we need to scale. We have to hire the right people and do the right things. We have to show the world a new way and a better way for water. We must show consumers the absurdity of shipping water all over the place. (We drink two credit cards’ worth of plastic every month in our water.)

THE PITCH

There are very few industries that have not been completely dismantled or disrupted. Nobody has yet done this as it pertains to the water market. Take advantage of a multi-hundred-billion-dollar market.

THE USE CASES

A huge hotel property in Southern California is saving more than $30,000 per year by using FloWater water purification technology stations instead of buying single-use and five-gallon jugs. FloWater is also deployed all over Oakland, California, schools, as well as 15 Urban Remedy retail stores. FUN FACT Raz stayed on someone’s outdoor couch in the early days to save money.

THE FUNDING

To date, we have more than $22 million in equity funding. Most recently came a $15 million Series B from a company called Blue Water. That was completed in December 2018.

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